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The Ultimate Guide to Downloading and Analyzing Your Amazon Seller Central Product Data


How to Download Product Info from Amazon Seller Central




If you are an Amazon seller, you might want to download product info from your seller account for various reasons. For example, you might want to analyze your sales performance, optimize your listings, monitor your inventory, or create your own web store. In this article, we will show you how to download product info from Amazon Seller Central using two methods: reports and Amazon Product Advertising API.




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Why download product info?




Downloading product info from Amazon Seller Central can help you gain valuable insights into your business and improve your decision making. Some of the benefits of downloading product info are:


  • You can get detailed data on your orders, inventory, traffic, and returns.



  • You can track your sales trends, conversion rates, and customer behavior.



  • You can identify your best-selling products, categories, and keywords.



  • You can optimize your pricing, promotions, and advertising strategies.



  • You can manage your inventory levels, replenishment, and fulfillment options.



  • You can create customized reports and dashboards for your specific needs.



What is Amazon Product Advertising API?




Amazon Product Advertising API is a free tool available for Amazon affiliates and sellers. It allows you to search, find, display, and share specific products available on Amazon. It also gives you access to a lot of the data used by Amazon, such as customer reviews, seller reviews, product promotions, and more. You can use Amazon Product Advertising API to build your own web store, integrate Amazon products into your website or app, or automate and scale your advertising activities.


How to Download Product Info Using Amazon Seller Central Reports




Types of reports available




Amazon Seller Central offers various types of reports that you can download from your seller account. Some of the most common reports are:


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Amazon seller central product registration and brand registry


Report typeDescription


OrdersShows information about your orders, such as order ID, date, status, amount, fees, etc.


InventoryShows information about your inventory, such as SKU, ASIN, title, price, quantity, condition, etc.


TrafficShows information about your traffic sources, such as sessions, page views, buy box percentage, etc.


ReturnsShows information about your returns, such as return ID, date, reason, status, refund amount, etc.


You can also request custom reports that suit your specific needs. For example, you can request a report that shows the sales rank of your products in different categories or a report that shows the performance of your sponsored ads campaigns.


How to request and download reports




To request and download reports from Amazon Seller Central, follow these steps:


  • Login to your seller account and go to Reports > Fulfillment.



  • Select the report type you want from the left menu. For example, Sales > By Date > Detail Page Sales and Traffic.



  • Click on Request Report. You will see a message that says "Your report has been requested. It may take up to 45 minutes to complete."



  • Wait for the report to be ready. You can check the status of your report by clicking on View Report Status and History.



  • Once the report is ready, you will see a Download button next to it. Click on it and save the file to your computer.



The reports are usually in CSV or TXT format, which you can open with Excel or any other spreadsheet software.


How to open and analyze reports




To open and analyze reports from Amazon Seller Central, follow these steps:


  • Open the file with Excel or any other spreadsheet software.



  • You will see a table with different columns and rows, depending on the type of report. Each column represents a data field and each row represents a record.



  • You can sort, filter, or format the data as you wish. For example, you can sort the data by date, amount, or status. You can also apply filters to show only certain products, categories, or keywords. You can also change the font, color, or alignment of the cells.



  • You can also create charts, graphs, or pivot tables to visualize the data and identify patterns, trends, or outliers. For example, you can create a line chart to show your sales over time, a pie chart to show your sales by category, or a pivot table to show your sales by product and keyword.



  • You can also use formulas, functions, or macros to perform calculations, analysis, or automation tasks. For example, you can use formulas to calculate your profit margin, return rate, or conversion rate. You can also use functions to find the average, minimum, or maximum values of a data set. You can also use macros to automate repetitive tasks such as formatting, filtering, or exporting data.



By opening and analyzing reports from Amazon Seller Central, you can gain valuable insights into your business and improve your decision making.


How to Download Product Info Using Amazon Product Advertising API




Benefits of using Amazon Product Advertising API




Amazon Product Advertising API is another way to download product info from Amazon. It has some advantages over Amazon Seller Central reports, such as:


  • You can get real-time data on any product available on Amazon.



  • You can get more data fields and attributes than Amazon Seller Central reports.



  • You can get more flexibility and customization options for your data requests.



  • You can integrate Amazon products into your website or app using HTML, XML, JSON, or SOAP formats.



  • You can automate and scale your data requests using scripts, codes, or tools.



However, Amazon Product Advertising API also has some limitations and requirements that you need to be aware of before using it. We will discuss them in the next sections. How to get access to Amazon Product Advertising API




To get access to Amazon Product Advertising API, you need to have an Amazon Associates account and an Amazon Web Services (AWS) account. Here are the steps to get access:


  • Sign up for an Amazon Associates account at This is a free program that allows you to earn commissions by promoting Amazon products on your website or app.



  • Sign up for an AWS account at This is a cloud computing platform that provides various services and tools, including Amazon Product Advertising API.



  • Go to and follow the instructions to register for Amazon Product Advertising API. You will need to provide your Amazon Associates ID and your AWS Access Key ID and Secret Access Key.



  • Once you are registered, you will receive an email confirmation with your Amazon Product Advertising API credentials and endpoints. You will need these to make requests to the API.



Note that Amazon Product Advertising API has some usage limits and fees that you need to comply with. You can check them at


How to use Amazon Product Advertising API




To use Amazon Product Advertising API, you need to make requests to the API endpoints using your credentials and parameters. You can use any programming language or tool that supports HTTP requests, such as Python, PHP, Java, or Postman. Here are the steps to use Amazon Product Advertising API:


Choose the operation you want to perform. Amazo


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